Kochi-based social entrepreneur Priya Deepak’s venture, Kitch.in. Established four years ago as Village Fair, the idea behind is to ‘bring traditions alive’ through sustainable cookware practices.

We met with Priya at the Digital Women Awards by SheThePeople recently, and after a quick introduction to her remarkable start-up, indulged in a wholesome conversation about her journey. From the conception of this unique idea, to transforming it into an entreprenurship model, Priya enlightened us on the type of raw materials they use, the process of seasoning, her brilliant team of women artisans, how digitalisation is helping her scale the business, and a lot more. Read on:

Kitch.in: Helping to bring back the taste in your food with traditional hand seasoned natural cookware.

To get authentic hand seasoned natural cookware has never been easy until now. It was found that most people had started drifting towards toxic easy cookware, which was a clear problem and also the opportunity. Healthy cookware, huge available market to convert, and delight from initial set of customers (when it started), gave the founders the impetus for the formation of The Village Fair, one of the earliest providers of natural cookware. What was an idea has now transformed into a movement. Kitch. in is the result of that movement.

Mumbai Mid-Day paper on 28 Jul 2019- “Desi Urns” features Kitch.in and talks about our seasoned natural cookware. Food ambassadors Smita Hegde Deo, Samagni, Manjusha Pisharody & Native Spaces Veera Saxena talks about their interests and experiences in Kitch.in cookware.Read Mid-day article Page 30-31

Priya Deepak’s Kitch.in where she sells natural cookware promotes a healthy lifestyle.

It is no secret that even the best of recipes are passed on through generations. A family won’t be enough to produce the same savour as the original creation because there are two things that matter more than the ingredients. Remember grandparents naming it ‘a magic’ when we ask for the secret recipe to that mouth-watering meal? Part of the magic was in the expertise of the person who cooked it, and then there are the traditional pots which they used. Priya Deepak, who runs a natural cookware company called Kitch.in in Kochi, is on a mission to bring back that good old cooking culture.